Задание

Read the text again, if necessary. Choose the statement which contradicts it.

PUMA
In 1948 Rudolf Dassler left his brother's company Adidas to set up his own shoe company - Puma.
After success with its products on football pitches and athletic tracks, Puma became a limited partnership.
It had further success at the Olympic Games and World Cups with players such as the famous Brazilian footballer Pele wearing Puma shoes.
In the 1970s it had success with tennis shoes and by 1981 many American football stars had used Puma shoes. Later, the tennis stars Martina Navratilova and Boris Becker won the Wimbledon Tournament wearing Puma shoes.
In 1986 Puma became a corporation and went public on the Munich and Frankfurt stock exchanges.
At that time, Puma introduced many innovations in shoe design such as the "trinomic" and "disc system" shoes.
Jochen Zeitz was appointed CEO in 1993 and a year later Puma made some profit for the first time since going public.
After that Puma established Puma North America as a wholly-owned subsidiary.
In 1998 Puma combined sport and fashion when it launched a collection with Jil Sander, a fashion designer. It also placed products in top Hollywood movies.
In 2000 Puma launched www.puma.com. It was successful in the first year of its operation. It also continued to combine fashion and clothing, cooperating with many leading designers. The company also launched clothing and footwear for business travellers to wear on business trips.
Puma products are very popular. New models of its shoes are snapped up by fashion-conscious people. Its products are outsourced and distributed in more than 80 countries. Puma is planning a worldwide rollout of its concept stores to expand its market.

  • Puma was established before WW II.
  • In 1994 Puma made some profit for the first time since going public.
  • Puma launched its website 52 years after its establishment.
  • Puma introduced many innovations in shoe design.