Задание

Read the text. Match the words and phrases to their definitions.

PUMA

In 1948 Rudolf Dassler left his brother's company Adidas to set up his own shoe company - Puma.

After success with its products on football pitches and athletic tracks, Puma became a limited partnership.

It had further success at the Olympic Games and World Cups with players such as the famous Brazilian footballer Pele wearing Puma shoes.

In the 1970s it had success with tennis shoes and by 1981 many American football stars had used Puma shoes. Later, the tennis stars Martina Navratilova and Boris Becker won the Wimbledon Tournament wearing Puma shoes.

In 1986 Puma became a corporation and went public on the Munich and Frankfurt stock exchanges.

At that time, Puma introduced many innovations in shoe design such as the "trinomic" and "disc system" shoes.

Jochen Zeitz was appointed CEO in 1993 and a year later Puma made some profit for the first time since going public.

After that Puma established Puma North America as a wholly-owned subsidiary.

In 1998 Puma combined sport and fashion when it launched a collection with Jil Sander, a fashion designer. It also placed products in top Hollywood movies.

In 2000 Puma launched www.puma.com. It was successful in the first year of its operation. It also continued to combine fashion and clothing, cooperating with many leading designers. The company also launched clothing and footwear for business travellers to wear on business trips.

Puma products are very popular. New models of its shoes are snapped up by fashion-conscious people. Its products are outsourced and distributed in more than 80 countries. Puma is planning a worldwide rollout of its concept stores to expand its market.

a limited partnership

a corporation

a stock exchange

trinomic

to appoint

profit

a subsidiary

wholly-owned

to launch

to place a product in a movie

to snap up

to outsource

a rollout

to expand

a company where only some of the partners have responsibility for its debts if it fails

a large company or group of companies that is controlled together as a single organization

a place where shares in companies are bought and sold, or the organization of people whose job is to do this buying or selling

made in Puma original style

to choose someone officially for a job or responsibility

money that is earned in trade or business after paying the costs of producing and selling goods and services

a company that is owned by a larger company

relating to a company that is completely owned by another company or organization

to begin something such as a plan or introduce something new such as a product

to arrange to have an advertisement of a product in a movie

to buy or get something quickly and enthusiastically because it is cheap or exactly what you want

to employ another organization to do some work rather than using own employees

the act of making something, especially a product or service, available for the first time

to increase in size, number, or importance, or to make something increase in this way