Задание
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When Liz Altung up her business 18 years ago with Phil Watson, both were attending New York University's School of Business. of them realized just how many situations would require their services.
Liz had once worked a translation company, and she knew that the industry was essentially lots of tiny outfits delivering poor quality. She also knew how important it was to translate things accurately - like the instructions for medical devices. Ad companies, too, needed accurate translations that took cultural differences into She and Phil were certain that if they delivered a quick, reliable service, they could build an international business that would stand . They opened their office in Phil's dormitory room. One of their first jobs was to translate an 800-page feasibility study of a Russian gold mine in 30 days. Once the partners were out of survival mode, they hired people to help grow the company and told them to their area as if it were their own business. 'If they did well,' says Liz, 'they owned that success.'
Liz and Phil paid themselves $9,000 a year each and invested everything else back into the business. Now the company's 4,000 linguists cover more than 100 languages. With offices in 57 cities in 18 countries on four continents, they still focus on details. 'Phil is at developing systems and creative sales ideas,' says Liz. 'I focus on operations and making sure our clients are happy.'