Read the text and complete it with the right prepositions. How to influence people Many people have great respect an American psychologist, Dr Robert Cialdini, who has devoted much of his career to one of the most basic and, at the same time, biggest questions within communication: when do people say yes? Or more explicitly: can we make them say yes? Cialdini comes up six universal principles that explain how you can persuade someone to accept your suggestion. 1. Reciprocity: if you want to get something, give something. The right order is important: offer something first, then ask for what you want. 2. Authority: we tend to follow the advice of experts. So, we need to find the person whom people will trust and attach . 3. Consistency: we look up to people who are consistent in their words and behaviours. So, don't follow every trend you come . Be the consistent one, people will remember you for that. 4. Consensus: we are herd people. We do what others do. If you want someone to do something, show others doing it. 5. Scarcity: we all want that which is rare and we are all afraid to lose what we have. It might not be enough to talk about the benefits of your offer; you also need to point at what people will lose if they fail to act. 6. Liking: this is the most universal principle: people prefer to say yes to people they like. Moreover, you should be close the audience.
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Read the text and complete it with the right prepositions.

Choose the correct answer.

How to influence people

Many people have great respect [about|for|to|over] an American psychologist, Dr Robert Cialdini, who has devoted much of his career to one of the most basic and, at the same time, biggest questions within communication: when do people say yes? Or more explicitly: can we make them say yes?

Cialdini comes up [down|with|across|to] six universal principles that explain how you can persuade someone to accept your suggestion.

  1. Reciprocity: if you want to get something, give something. The right order is important: offer something first, then ask for what you want.

  2. Authority: we tend to follow the advice of experts. So, we need to find the person whom people will trust and attach [to|with|for|into].

  3. Consistency: we look up to people who are consistent in their words and behaviours. So, don't follow every trend you come [down|over|for|across]. Be the consistent one, people will remember you for that.

  4. Consensus: we are herd people. We do what others do. If you want someone to do something, show others doing it.

  5. Scarcity: we all want that which is rare and we are all afraid to lose what we have. It might not be enough to talk about the benefits of your offer; you also need to point at what people will lose if they fail to act.

  6. Liking: this is the most universal principle: people prefer to say yes to people they like. Moreover, you should be close [in|with|to|for] the audience.

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