Basic level
Read the text and match with the correct type of mass media.
Types of Mass Media
Books, newspapers, radio, social media platforms, booklets, and streaming services are various forms of mass media. However, we distinguish four main types of mass media.
Print media. It can range from billboards to coupons and is one of the easiest and oldest ways to reach the masses. Originally, print media referred to newspapers, which were the primary sources of information. Further, this type of media expanded to journals, books, and magazines.
Outdoor media. Ambient marketing is an excellent example of modern outdoor media. Brands use unusual locations and items to promote their products. Let’s take Folgers, for instance. This brand of coffee used manhole covers to promote coffee in a unique and eye-catching way. Therefore, places like bus stops, public transport, and buildings can serve creative companies as places for promotion.
Broadcasting media. With the help of an electronic broadcasting medium, audio and video content is distributed to a dispersed audience. Television, radio, video, and games appeal to heterogeneous audiences, people who differ in age, background, views, goals, and interests.
Digital media. There are around 4.66 billion active internet users worldwide in 2021, which means that the world is dependent on digital media. Today, brands promote their goods and services through sites, podcasts, and more. Besides, companies often implement Yandex marketing and Yandex advertising to pitch their products.

• Объекты 1
  • This type of media is distributed to people who like to listen and watch information.
  • This type of media is used on social networks.
  • This type of media used to be the primary sources of information
  • This type of media can be used in unusual locations.
• Объекты 2
  • outdoor media
  • broadcasting media
  • print media
  • digital media