Read the text and fill in the missing parts of the sentences.

What does it mean to be innovative in business?

А ... , it is important that we regularly review what we are doing and how we are doing it.
By considering new ideas and new ways of doing things, and trying to innovate, we can improve on our products/services,
increase sales, reduce costs and B ... .
Innovation is key to increasing profits.

There are several ways a company can be innovative with their products and services. Look at three of them.

1. Using the latest technology to improve your product/service

When we think of innovation, we often think of new technologies. While they might be impressive, we should not use new technologies just because they are available.
It is important to consider С ... .
Companies that produce cars, toiletries, household appliances, etc. often have a large R&D department to work on making their products better.

2. Responding to customer demands by changing what is on offer

By listening to customer feedback, we can get their opinions on how we are doing and find out about what it is that they want. We also need to be aware of changes in customer demands and keep up with the times.
When fast-food restaurant McDonald's realised D ... , they introduced fruit and salads, while removing
the 'super-size' option from their menus.

3. Offering a new product/service to reach new customers

Your business might be doing well, but there is no growth or development and there is a risk that your competitors might take away some of your customers.
Innovation sometimes means E ... . Although video games were often played by boys,
in 2006, video games giant Nintendo introduced the game console Nintendo Wii, F ... .