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... Officially Christmas and New Year celebrations run from the 24th of December to the 2nd of January. However, for many Brits the Christmas marathon starts as early as the beginning of October with the first festive adverts on TV. The idea of Christmas shopping is that you spend as much money as you can on anything you cast your eyes on, preferably something neither you nor your family or friends will ever use. An average British family spends 670 pounds or more around the Christmas period.