Read the text and choose the correct answers.
Online Fame
Surely blogging or vlogging must be one of the easiest ways of finding fame and fortune? All you need is a computer and a hobby to talk about, don’t you? Well, although it looks simple, being a success in the blogosphere is actually a lot more difficult than it seems.
Kate Ross has been advising brands on how to work with bloggers and vloggers, and believes that if you start a blog or vlog just to earn money, it isn’t going to work. Kate says you need to be passionate about your topic and you need to provide your readers or viewers with interesting content. If you don’t, your vlog or blog isn’t going to get positive feedback and attract subscribers.
You also need to be aware that cash isn’t going to come rolling in overnight. Seventeen-year-old Rosie Bea, who has a YouTube fashion channel, says her blog only started attracting the attention of advertisers after she had put in months and months of unpaid work and built up a big fan base. Rosie was also combining her vlog work with her law studies, and she advises vloggers in the same position to make sure that they plan carefully so that they have time to do both things properly.
So, while the tabloid press often talks about the instant success of young bloggers and vloggers, it isn’t really instant at all. The people who are successful have done well because they are hard-working and passionate about what they do, and it is this dedication and passion that attracts subscribers and advertisers to them. The press is only interested in them once they are in the public eye, but they have achieved their celebrity status through hours and hours of hard work.

1   Kate Ross’s job involves explaining to companies ...
2   If you want your blog or vlog to be successful, you need ...
3   If you want advertisers to notice you, you need to ...
4   The way the media presents the success that young bloggers and vloggers have had is ...