Read the paragraphs below and choose an appropriate main idea.

In order for a business to survive in today's world, it is important that we regularly review what we are doing and how we are doing it. By considering new ideas and new ways of doing things, and trying to innovate, we can improve our products/services, increase sales, reduce costs and make our processes more effective and efficient. Innovation is a key to increasing profits.
When we think of innovation, we often think of new technologies. While they might be impressive, we should not use new technologies just because they are available. It is important to consider how technology can improve our product/service and make a difference to your customer. Companies that produce cars, toiletries, household appliances, etc. often have a large R&D department to work on making their products better.

• Businessmen need to constantly improve their work strategies to be successful, for instance, by using modern technologies.
• New products have to be introduced to the audience regularly.
• Businessmen should use more advanced technologies in order to be approved by the local authorities.
• Companies that produce cars, toiletries, household appliances need to evolve.