Задание

Read the paragraph. Choose the correct answer.

Then, in the afternoon, I start creating content for the company’s four social media accounts. I have daily and weekly goals: I aim to upload at least three photos and one video per week, and five posts and tweets each day. What I post, though, depends on a lot of things. For example, if we’re giving something away or if there are some special deals, I write posts on that – but I have to be careful not to advertise too much, because that doesn’t go across well online. I also write posts reacting to breaking news, or I might congratulate a national sports team on a good result. Basically, the posts I create have to be natural, have to feel human, so the reader engages with them as they would with a real person, and likes or shares them.

So, what makes a good social media manager? Well, I think it’s vital to be innovative, creative and have strong attention to detail. You also need to have excellent communication skills and a great sense of humour. When you think about it, that’s what social media is all about! Look at the comments sections on any video-sharing website – the majority of users are trying to be humorous. So, if your jokes sometimes ‘bomb’ or cause offence, then this job’s not for you! But if you have what it takes, then being a social media manager is one of the best jobs out there.

What is true about the content Sandy creates?

It must have a personal touch.

It needs to promote a product.

It should always make readers laugh.

It can sometimes cause offence.