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Supermarkets appeared about 100 years ago in America. A young man Clarence Saunders [self-service|came up|packaging|effectively|conception|analyzed|behaviour]with an unusual idea to create a new type of store — a supermarket.
Clarence Saunders came from a poor family and had to make a living from an early age. He had been working as a salesman and learning his customers' [self-service|came up|packaging|effectively|conception|analyzed|behaviour]for ten years. When all the information was summed up and [self-service|came up|packaging|effectively|conception|analyzed|behaviour], Saunders got a conception for the first full-service grocery store and soon patented it.
Clarence Saunders opened the world's first[self-service|came up|packaging|effectively|conception|analyzed|behaviour]grocery store, which was called Piggly Wiggly. Judged by modern marketing standards, Piggly Wiggly may not be the most suitable name for the store, but back in time, it worked effectively. The customers of this store appreciated all the benefits available there: open shelves, the ability to reach any goods and informative [self-service|came up|packaging|effectively|conception|analyzed|behaviour].