Medium level
Read the text and fill in the gaps with the correct parts of the sentences.
The general public is significantly impacted by mass media, whether it be in written, spoken, or broadcast form. Brands may raise their profile via social media, TV commercials, and outdoor advertising. Regarding branding, businesses look for the best platforms ... , including websites, social media platforms, blogs, and forums. These are some of the tools of mass communication. They may express their ideas and run branding campaigns after they choose the best kind of mass media outlet for their companies.
People are informed, educated, and entertained ... . Users can be educated by brands on how to make the most of their products. Nowadays, most businesses discuss their greatest qualities and the issues their goods can address, and offer step-by-step instructions via social media platforms, ... , and Yandex advertising.
Since the invention of the Internet in 1989, it has drastically taken over all types of mass media because of its faster dissemination speed and higher digital technology. New Media is an interactive two-way communication and one of the tools of mass communication, with users being the active producers of content and information. The Internet ... and can be simply defined as the “network of networks”. It has quickly transformed into the centre of mass media as it has marvellously integrated all the prominent types of mass media. Now, you can see news websites, broadcasted TV shows as well as ... and this is also called the convergence of mass media!
New Media is normally a re-conceptualization of the existing media. This is a rapidly growing mass media with the ease of accessibility with a computer and an Internet connection \(broadband or WiFi\). From Story Writing and Graphic Designing to Multimedia and Animation, pursuing a career in this field can be highly advantageous.