Match. freelancer entrepreneur venture capitalist bidder/consumer producer shareholder bureaucracy flattened hierarchy standardised products lifetime employement merger customised tangible assets lease works independently or on short-term contracts is willing to take risks is willing to invest in new and/or risky business projects expresses wish to buy something makes goods owns part of a company inflexible system of administration more middle than senior managers goods of the same quality and design permanent jobs when two companies become one made for a particular user buildings and machinery a company owns rent a building on a temporery basis

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Match.