Advanced level Read the text and choose the correct options according to the text. The Role and Influence of Mass Media Mass media is communication – whether written, broadcast, or spoken – that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth. Mass media is a significant force in modern culture. Sociologists refer to this as a mediated culture, where media reflects and creates the culture. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes, and a sense of what is and is not important. Mass media makes possible the concept of celebrity: without the ability of movies, magazines, and news media to reach across thousands of miles, people could not become famous. In fact, only political and business leaders, as well as the few notorious outlaws, were famous in the past. Only in recent times have actors, singers, and other social elites become celebrities or “stars.” The current level of media saturation has not always existed. As recently as the 1960s and 1970s, television, for example, consisted of primarily three networks, public broadcasting, and a few local independent stations. These channels aimed their programming primarily at two‐parent, middle‐class families. Even so, some middle‐class households did not even own a television. Today, one can find a television in the poorest of homes, and multiple TVs in most middle‐class homes. Not only has availability increased, but programming is increasingly diverse with shows aimed to please all ages, incomes, backgrounds, and attitudes. This widespread availability and exposure makes television the primary focus of most mass‐media discussions. More recently, the Internet has increased its role exponentially as more businesses and households “sign on”. Although TV and the Internet have dominated the mass media, movies and magazines – particularly those lining the aisles at grocery checkout stands – also play a powerful role in culture, as do other forms of media. What role does mass media play? Legislatures, media executives, local school officials, and sociologists have all debated this controversial question. While opinions vary as to the extent and type of influence the mass media wields, all sides agree that mass media is a permanent part of modern culture. 1 Mass media is an important force because 2 Mass media 3 Television 4 The Internet 5 Choose the correct statement according to the text. a) Mass media is decreasing its influence nowadays. b) Local school officials and sociologists are concerned about the lack of educational programmes on TV. c) Modern culture is permanent in every country. d) The role and influence of mass media is a controversial question.

Задание

Advanced level
Read the text and choose the correct options according to the text.

The Role and Influence of Mass Media
Mass media is communication – whether written, broadcast, or spoken – that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.
Mass media is a significant force in modern culture. Sociologists refer to this as a mediated culture, where media reflects and creates the culture. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes, and a sense of what is and is not important. Mass media makes possible the concept of celebrity: without the ability of movies, magazines, and news media to reach across thousands of miles, people could not become famous. In fact, only political and business leaders, as well as the few notorious outlaws, were famous in the past. Only in recent times have actors, singers, and other social elites become celebrities or “stars.”
The current level of media saturation has not always existed. As recently as the 1960s and 1970s, television, for example, consisted of primarily three networks, public broadcasting, and a few local independent stations. These channels aimed their programming primarily at two‐parent, middle‐class families. Even so, some middle‐class households did not even own a television. Today, one can find a television in the poorest of homes, and multiple TVs in most middle‐class homes. Not only has availability increased, but programming is increasingly diverse with shows aimed to please all ages, incomes, backgrounds, and attitudes. This widespread availability and exposure makes television the primary focus of most mass‐media discussions. More recently, the Internet has increased its role exponentially as more businesses and households “sign on”. Although TV and the Internet have dominated the mass media, movies and magazines – particularly those lining the aisles at grocery checkout stands – also play a powerful role in culture, as do other forms of media.
What role does mass media play? Legislatures, media executives, local school officials, and sociologists have all debated this controversial question. While opinions vary as to the extent and type of influence the mass media wields, all sides agree that mass media is a permanent part of modern culture.

1 Mass media is an important force because
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2 Mass media
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3 Television
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4 The Internet
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5 Choose the correct statement according to the text.
a) Mass media is decreasing its influence nowadays.
b) Local school officials and sociologists are concerned about the lack of educational programmes on TV.
c) Modern culture is permanent in every country.
d) The role and influence of mass media is a controversial question.
...

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